When I started my real estate career, I read articles and books on how to grow a client base. Time and time again, I came across the term “farm” or the phrases “farm your territory” and “determine your farm”.
I had to read further to understand that the writers were describing the process or work associated with developing a client base. The authors were relating the effort to farming land. Similar to farming, there is a plan to develop, methods to be used and tools of the trade to increase the chances of success.
It took me a few moments to appreciate that like the preparation, planning, and tending required for farming apply to building a client base. There is also the individual attention needed for each situation.
I do not see clients as a farm. You are a customer with needs, wants, and desires that require the attention to detail I bring to the relationship. I’m not satisfied until your expectations are fulfilled. The client relationship building process requires nurturing to become firmly rooted. My goal is to provide you with more than just a business transaction. A positive experience during the home purchasing journey is what I want you to remember.
Let me help you plant yourself in your new home.
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